uniphorm

Logo and visual identity for uniphorm, a new made-to-order 3D printed bodywear company. The pieces are built specifically for each customer’s body and designed to reinvent the American underwear narrative. Playing into the irony of the brand name, the letters were created from minimal invariable forms, giving the logo a structural integrity that is functional and timeless. Modern, Swiss Neo-grotesque style fonts were selected along with a core color palette of black, white and grey to give the brand a sharp yet modest utilitarian feel.