PHYSIK

Custom logo, visual identity, and packaging design for Physik - a new food & beverage company. The brand’s ethos lies in bringing the belief of Austrian farming to California and the world’s pantry. The brand's visual identity is a dialogue between contemporary culture and historical artistic movements in Austrian design, including the Vienna Secession, Wiener Werkstatte, Art Deco into California Modernism. My role was to build the brand elements from scratch and bring the company to launch with their first product, a biodynamic pumpkin seed oil made and bottled in Austria.