Sarah Bachman
Sarah Bachman — Project - Hero
  • CLIENT: Clé de Peau Beauté
  • PROJECT: Corporate Responsibility Initiative

Power of Radiance

As part of the global strategy, Jane Smith Agency worked alongside Clé de Peau Beauté to align its incredible values with a cause. The result was the conception and execution of Shiseido’s first-ever global CSR program: The Power of Radiance Program. In partnership with UNICEF, the program is a long-term corporate commitment that supports women and girls education globally by giving annual grants to women that have made significant strides in reforming education. I worked with the agency to create a range of digital and social content to support a 360° strategy. The program launched in March 2019 with an award ceremony honoring Syrian refugee, Muzoon Almellehan. The program is now going into its 3rd year with regional offices expanding the program in their local markets.

Binita Shrestha and Pratiksha Pandey / 2020 Award Recipients / Kathmandu, Nepal

Muzoon Almellehan / 2019 Award Recipient / Syria - UK

Naomi Kawase / Contributor / Nara, Japan

Belinda Lee / Contributor / Singapore

Cindi Leive / Contributor / New York


Role: Art Director, Production, Social Media Strategy & Execution

Agency: Jane Smith

Photographer/Directors: Paola Kudacki, Tierney Gearon, Cass Bird, Julia Noni, Barbara Anastacio, Bibi Borthwick

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