Power of Radiance

As part of the global strategy, Jane Smith Agency worked alongside Clé de Peau Beauté to align its incredible values with a cause. The result was the conception and execution of Shiseido’s first-ever global CSR program: The Power of Radiance Program. In partnership with UNICEF, the program is a long-term corporate commitment that supports women and girls education globally by giving annual grants to women that have made significant strides in reforming education. I worked with the agency to create a range of digital and social content to support a 360° strategy. The program launched in March 2019 with an award ceremony honoring Syrian refugee, Muzoon Almellehan. The program is now going into its 3rd year with regional offices expanding the program in their local markets.