Derek Lam 10 Crosby

Conceptualized the advertising campaigns, designed the packaging, and produced additional content for the launch and beyond. We collaborated with Supermarché to create a “binge-worthy” set of 10 Films that took place on Crosby Street, each titled and written to the individual names of the fragrances. I designed a microsite where the films could live on Derek Lam’s website. Additional content included a movie poster, event collateral, and BTS content. I produced final print and digital advertisements as well as marketing materials, designed seasonal gift sets, and created and hand packed product gift seedings.