![Sarah Bachman — Project - Hero](https://cdn.sanity.io/images/k2zgxurc/production/98e2c39979843f15a7fb3d39e62584bb920e0e6e-6764x4035.jpg?auto=format)
CLIENT: Derek Lam 10 Crosby
PROJECT: Fragrance Brand Launch
Derek Lam 10 Crosby
Conceptualized the advertising campaigns, designed the packaging, and produced additional content for the launch and beyond. We collaborated with Supermarché to create a “binge-worthy” set of 10 Films that took place on Crosby Street, each titled and written to the individual names of the fragrances. I designed a microsite where the films could live on Derek Lam’s website. Additional content included a movie poster, event collateral, and BTS content. I produced final print and digital advertisements as well as marketing materials, designed seasonal gift sets, and created and hand packed product gift seedings.
![Sarah Bachman — Project - Image](https://cdn.sanity.io/images/k2zgxurc/production/115609bc8724b6a28deb3482c39f9f2f615c8cd3-4700x6267.jpg?auto=format)
![Sarah Bachman — Project - Image](https://cdn.sanity.io/images/k2zgxurc/production/9ee0c7ff5c72e9f19581ae84653ce936f647283b-4000x4553.jpg?auto=format)
![Sarah Bachman — Project - Image](https://cdn.sanity.io/images/k2zgxurc/production/f4c34f198dafc9f06cae253668c407f6de9b6883-2400x3263.jpg?auto=format)
1 STREET. 10 STORIES. 10 FRAGRANCES. 10 CROSBY
SILENT ST
ELLIPSIS
HI-FI
AFLOAT
SOMETHING WILD
BLACKOUT
LOOKING GLASS
DRUNK ON YOUTH
RAIN DAY
2 AM KISS
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CREDITS
Role: Art Director for Campaign, Still Life & Web + Package Designer
Agency: Butterfly Beauty
Creative Director: Marcia Mossack
Photographer: Richard Pierce, Ted Morrison, lifestyle photography by Ryan Ulsh
FILM CREDITS
Executive Produced by: Supermarché
Directors: Benjamin Dickinson, Celia Rowlson-Hall, Andrew Zuchero, Albert Moya
Written by: Rightor Doyle