CLIENT: Elizabeth and James
PROJECT: Fragrance Brand Launch
Elizabeth and James
Conceptualized the advertising campaigns and still life photography, designed the packaging and produced additional content for the launch of two new fragrances. Created original floral illustrations, and fabric dye prints to use throughout the launch. Designed seasonal packaging and marketing materials for all Elizabeth and James fragrances to be used for their own channels as well as their retailer’s channels. Produced final print and digital advertisements, event materials, and created and hand packed product gift seedings.
CREDITS
Role: Art Director for Campaign & Still Life, Package Designer & Illustrator/Artist
Agency: Butterfly Beauty
Creative Director: Marcia Mossack
Photographers: Campaign Images by Pamela Hanson / Floral Still Life by Richard Pierce / Fragrance Still Life by Ted Morrison / Lifestyle photography by Anna Ottum / Packaging Images by myself
Kaleidoscope animation by Danning Tang, Candle animation by Ryan Ulsh
FILM CREDITS
Cinematographer: Shane Sigler